Jennifer Siebel Newsom’s first film Miss Representation premiered at the 2011 Sundance Film and exposed the ways in which mainstream media contributes to the underrepresentation of women in positions of power and influence.
In response to overwhelming public demand for ongoing education and social action in support of the film’s message, Newsom founded the organization that has become The Representation Project in April 2011. A 501(c)3 non-profit organization, The Representation Project inspires individuals and communities to challenge and overcome limiting stereotypes.
While traveling the world with Miss Representation, Newsom encountered many parents and educators who thanked her for making Miss Representation, but asked, “What about our boys? Isn’t there a boy crises going on? And, how can we help our boys and men be a part of the gender equality solution?” In response, she began research and production on her second film The Mask You Live In, which premiered at Sundance in 2015.
The Mask You Live In explores how America’s narrow definition of masculinity is harming our boys, men, and society at large, while urging viewers to take action. With the release of this second film (and more to come), The Representation Project steps into a bolder agenda. One that requires all of us working together to ensure equality and justice.
As an organization, The Representation Project remains true to the message of Miss Representation that limiting stereotypes harm all of us and that women deserve a seat at the table. We take that commitment forward with us, as we tackle the biases that impact our larger society.